The engineers of the BMW Group have designed an “Intermodal Companion IAA MOBILITY” – an In-Car app that offers visitors to the IAA various options, depending on their route and destination. BMW:Īt IAA, the BMW Group ensures that visitors will arrive at their destination in their BMW safely and without traffic jams and also avoid unnecessary inner-city traffic. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options.
Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility.
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